about

hermanson-headshot-circleWelcome to my blog, where you can follow my adventures in journalism. I’m a writer, editor, and former newspaper designer in Richmond, Virginia. VIEW MY PORTFOLIO.

WHAT I DO

I’m a freelance writer for a variety of lifestyle publications and brands, and copy editor for The Scout Guide’s 60-some city publications across the United States. 

JOURNALISM

I have written about my travels for Southern Living and Forbes Travel Guide; journalism and career development for MediaBistro; leading restaurant professionals for Plate Magazine; the state of the organic industry for Delicious Living; interior design for Apartment Therapy, Domino, Dwell and Lonny; and Swedish food and culture for The Kitchn and Umgås Magazine.

TEACHING

I teach workshops to writers interested in pursuing freelance writing as a career at the Visual Arts Center of Richmond.  The three-hour intensive covers the ins and outs of freelancing: brainstorming and pitching stories, the etiquette behind communicating with editors, negotiating and selling your writing, how you can turn one story into many (AKA more $$$), and the rewarding editing and publishing process.

SIGN UP FOR MY FALL 2019 WORKSHOP!

CONTENT WRITING

I also create content for a variety of companies and big brands, including Choice Hotels, Larson’s Jewelry, napavalley.com, Parents.com, Shutterfly’s Wedding Paper Divas, sonoma.com, Swedish Match’s Umgås Magazine, University of Virginia Alumni, Trulia, Virginia Tourism Corporation, Wells Fargo, winecountry.com, Yelp and Zillow.

MARKETING + COMMUNICATIONS 

Along with a background in writing, I also have experience in marketing and communications, in the past working with nonprofit organizations (Visual Arts Center of Richmond), art galleries (Reynolds Gallery), contemporary art shows (CURRENT Art Fair and Craft + Design Show), high-end art auctions (Collectors’ Night), and higher eduction institutions (University of Richmond’s Modlin Center for the Arts). I believe that the arts are vital to our community, which is why I also commit a portion of my time to Richmond’s vibrant arts scene.

COMMUNITY DEVELOPMENT

In my spare time I serve on the junior board at The Faison Center, a nonprofit organization dedicated to supporting and providing resources for people of all ages who have autism. I also serve on the Visual Art Center of Richmond’s Craft + Design Show committee. 

MY PATH IN JOURNALISM

Gulfshore Life + Gulfshore Business magazines intern — Naples, Fla.
Boston University journalism student — Boston, Mass.
University of Colorado at Boulder journalism + Nordic studies student — Boulder, Colo.
Colorado Homes & Lifestyles intern — Denver, Colo.
Ski magazine intern — Boulder, Colo.
5280 magazine intern — Denver, Colo.
Boulder Weekly special editions editor — Boulder, Colo.
Media General copy editor + page designer — Lynchburg, Va.
Breathe Magazine editor — Charlottesville, Va.
Richmond magazine associate editor — Richmond, Va.
R•Home managing editor — Richmond, Va.
Freelance writer + editor — Richmond, Va.

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One thought on “about

  1. Ron Krull says:

    Nice lifestyle ! I can see why you are successful because you have followed your passion of writing and life’s experiences. Great smile in your photo.

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