about

hermanson-headshot-circleWelcome to my blog, where you can follow my adventures in journalism. I’m a writer, editor, and former newspaper designer in Richmond, Virginia. VIEW MY PORTFOLIO.

WHAT I DO

I’m a freelance writer for a variety of lifestyle publications and brands, and copy editor for The Scout Guide’s 60-some city publications across the United States. 

JOURNALISM

I have written about my travels for Southern Living and Forbes Travel Guide, journalism and career development for MediaBistro, leading restaurant professionals for Plate Magazine, interior design for Apartment Therapy and Domino, and Swedish food and culture for The Kitchn and Umgås Magazine. For a year and a half, I wrote a weekly restaurant review column for the Richmond Times-Dispatch.

CONTENT WRITING

I started dabbling in content writing, creating stories for Zillow’s Porchlight blog, Wells Fargo’s Why I Work site, Swedish Match’s Umgås Magazine, Shutterfly’s Wedding Paper Divas, along with wine tourism websites Napa Valley, Sonoma, and Wine Country

MARKETING + COMMUNICATIONS 

Along with a background in writing, I also have experience in marketing and communications, in the past working with nonprofit organizations (Visual Arts Center of Richmond), art galleries (Reynolds Gallery), contemporary art shows (CURRENT Art Fair and Craft + Design Show), high-end art auctions (Collectors’ Night), and higher eduction institutions (University of Richmond’s Modlin Center for the Arts). I believe that the arts are vital to our community, which is why I also commit a portion of my time to Richmond’s vibrant arts scene.

COMMUNITY DEVELOPMENT

In my spare time I serve as the marketing chair on the junior board at The Faison Center, a nonprofit organization dedicated to supporting and providing resources for people of all ages who have autism. I also serve on the Visual Art Center of Richmond’s Craft + Design Show committee. 

MY PATH IN JOURNALISM

Gulfshore Life + Gulfshore Business magazines intern — Naples, Fla.
Boston University journalism student — Boston, Mass.
University of Colorado at Boulder journalism + Nordic studies student — Boulder, Colo.
Colorado Homes & Lifestyles intern — Denver, Colo.
Ski magazine intern — Boulder, Colo.
5280 magazine intern — Denver, Colo.
Boulder Weekly special editions editor — Boulder, Colo.
Media General copy editor + page designer — Lynchburg, Va.
Breathe Magazine editor — Charlottesville, Va.
Richmond magazine associate editor — Richmond, Va.
R•Home managing editor — Richmond, Va.
Freelance writer — Richmond, Va.

Previous freelance work published in Apartment Therapy, Domino, Houzz, The Kitchn, The Knot, Zillow, Cosmopolitan, Delicious Living, Forbes Travel Guide, Southern Living, Plate Magazine, Paste Magazine, Hello Giggles, Denver Post, Colorado Homes & Lifestyles, Modern In Denver, Breckenridge Magazine, Blue Ridge Outdoors, Richmond Times-Dispatch, Richmond magazine, R•Home magazine, Richmond Bride, Style Weekly, Breathe Magazine, Edible Blue Ridge, Central Virginia Home, Roanoke Valley Home, Gulfshore Life and Gulfshore Business magazines.

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