about

hermanson-headshot-circleWelcome to my blog, where you can follow my adventures in journalism. I’m a writer, editor, and former newspaper designer in Richmond, Virginia. VIEW MY PORTFOLIO.

WHAT I DO

I’m a freelance writer for a variety of lifestyle publications and brands, and copy editor for The Scout Guide’s 60-some city publications across the United States. Currently I am Dwell’s “Out there” columnist.

JOURNALISM

I have written about my travels for Southern Living ; journalism and career development for MediaBistro; leading restaurant professionals for Plate Magazine; the state of the organic industry for Delicious Living; interior design for Domino, Dwell and Lonny; and Swedish food and culture for The Kitchn and Umgås Magazine.

TEACHING

I teach workshops to writers interested in pursuing freelance writing as a career at the Visual Arts Center of Richmond.  The three-hour intensive covers the ins and outs of freelancing: brainstorming and pitching stories, the etiquette behind communicating with editors, negotiating and selling your writing, how you can turn one story into many (AKA more $$$), and the rewarding editing and publishing process.

SIGN UP FOR MY WORKSHOP!

CONTENT WRITING

I also create content for a variety of companies and big brands, including Choice Hotels, Larson’s Jewelry, Shutterfly’s Wedding Paper Divas, Swedish Match’s Umgås Magazine, Trulia, Virginia Tourism Corporation, Wells Fargo, Yelp and Zillow.

MARKETING + COMMUNICATIONS 

Along with a background in writing, I also have experience in marketing and communications, in the past working with nonprofit organizations, art galleries, contemporary art shows, high-end art auctions, and higher eduction institutions. I believe that the arts are vital to our community, which is why I also commit a portion of my time to Richmond’s vibrant arts scene.

COMMUNITY DEVELOPMENT

In my spare time I serve on the  Visual Art Center of Richmond’s Craft + Design Show committee. And in the past I served on the junior board at The Faison Center, a nonprofit organization dedicated to supporting and providing resources for people of all ages who have autism. 

AWARDS

1st Place – Front cover – Richmond Magazine – Virginia Press Association 2013

2nd Place – Design and presentation – Richmond Magazine – Virginia Press Association 2014

MY PATH IN JOURNALISM

Gulfshore Life + Gulfshore Business magazines intern — Naples, Fla.
Boston University journalism student — Boston, Mass.
University of Colorado at Boulder journalism + Nordic studies student — Boulder, Colo.
Colorado Homes & Lifestyles intern — Denver, Colo.
Ski magazine intern — Boulder, Colo.
5280 magazine intern — Denver, Colo.
Boulder Weekly special editions editor — Boulder, Colo.
Media General copy editor + page designer — Lynchburg, Va.
Breathe Magazine editor — Charlottesville, Va.
Richmond magazine associate editor — Richmond, Va.
R•Home managing editor — Richmond, Va.
Freelance writer + editor — Richmond, Va.

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One thought on “about

  1. Ron Krull says:

    Nice lifestyle ! I can see why you are successful because you have followed your passion of writing and life’s experiences. Great smile in your photo.

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