Stop trying to make fetch happen: 5 design trends that need to stop now

As I mentioned in my inaugural 2019 blog post, I’m going to start using this blog as a counterpoint to other lifestyle publications out there. So with that said, we are just going to dive in, okay? Because I can’t wait to get started.

With most design sites talking about the top trends to expect in the new year, I’d like to take some time to discuss current design crazes that are actually crazy. Out of all the interior blunders out there, I decided to mention five prevalent fads that I think aren’t visually appealing and don’t work functionally.


This post originally was inspired by the above image, which kept popping up in my Instagram feed. After feeling personally victimized by this image (just kidding, but not really), I started noticing other “color blocking” images on social media. After seeing around five of these photos in one week, it occurred to me that this is actually happening: people are painting half their walls (trim, doors and all!) one color and then the other half another color. How disorienting and silly.

It looks like the point where the vanilla meets chocolate in a carton of Neapolitan ice cream. Is there a strip of strawberry pink at the top of the wall, I wonder?

What I want to know is: how long is this trend going to last? If it is short-lived, do homeowners really want to be repainting their walls again in the next year or two? It doesn’t seem like something that is here to stay.

I welcome interior designers to intelligently comment on why this doesn’t work visually, because my ice cream simile is far from profound.


Now this is just bananas. Why on earth would you drape a rug that you walk on over your bed, a place where you rest your head? Reasons you shouldn’t do this at home: 1.) Health-wise, this isn’t hygienic. This is me assuming the rug has been walked upon at some point in its existence. 2.) Functionally, it’s difficult to snuggle under a stiff rug. Nobody can get tucked in properly like that!

Maybe I’m missing something though: it looks like this look is cat-approved.


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Lodge life. #touristswelcome 📷: @nicole_franzen

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I guess you could call this look avant-garde? This Berkshire Mountain lodge embraces a crude look with exposed cider blocks, unfinished walls and boarded-up windows. While I do enjoy raw elements like untreated wood, this goes a little too far for me. Rather than a relaxing retreat this space looks like a room where a bunch of angsty teens might hole up for a night of binge-drinking and chain-smoking.

Villa Moelven, a beach house located outside of Stockholm along Sweden’s coast, is another example of this trend. This space appears a little more “finished,” but the abundance of raw wood still seems excessive and aggressive to me.


First off, I think it’s really hard to achieve a good-looking all-white space that is clean and sophisticated. You must have a great eye for design. You also have to employ lots of texture, play with dimension and consider proper lighting.

To me though, most all-white spaces read as cold and clinical, sterile environments that are void of warmth. I’ve noticed that most minimalists choose this monochromatic scheme. But I’ll let you in on a little secret: you can still be a minimalist and embrace pigment. As Nathan Lane so famously says in “The Birdcage,” “One does need a hint of color.”

Maybe I should write a blog post dedicated to nailing an all-white space. Thoughts?


I saved the “best” for last. As a bibliophile and lover of words, this design trend might just be the bane of my existence — storing books backwards, pages facing outward. It’s pure lunacy.

Functionally, it doesn’t make sense. I mean how on earth are you supposed to find that Jane Austen novel? There goes an hour of your day just searching for one little book. Aesthetically it looks bizarre. Your friends are going to think you lost your mind.

If you are embracing this trend at home, I warn you against taking any Instagram #shelfies. Last year Apartment Therapy posted an image on their Instagram account of a shelf filled with backwards books and there was a huge public outcry. (Does anyone else remember this?!) Fervent readers left hundreds of comments, and I found myself falling down a social media rabbit hole reading everyone’s sentiments. My favorite commenter suggested that it looked like whale baleen. She wasn’t wrong.

Thanks for taking the time to read my first design post. This piece took on a more feisty tone than usual since it was a critique. But know that in the future you can expect to find posts written in an array of voices as I take on different attitudes. In response to this post, I’d love to hear your thoughts on these fads or even current crazes you wish would disappear. Many thanks, marissa

What to expect from this blog in 2019


Hi Friends + Fam,

For years I wanted to launch a lifestyle blog. So in 2016 I purchased a URL, came up with a cute name (HappyHyggeHome), and then for the next two years I pondered branding, content, design, etc. After years of doing nothing, I finally realized I lacked the vision and confidence to get it off the ground. So, I deleted the URL and moved on.

But after saying goodbye to my nonexistant website, I still felt a longing to create a place online where I could jot down all the ideas that are confined to my head. The other evening when I was tossing and turning with my pregnancy insomnia and general discomfort, I experienced an inward eye moment. It occurred to me that 1.) I can write about whatever I want to without all the hoopla of fancy branding; 2.) I already have a blog (this one!) where my thoughts can live; and 3.) I can be my authentic self right here. What an amazing, freeing realization. I suddenly couldn’t sleep because I was excited!

So rather than creating a “branded” lifestyle site, what will I be doing with this here blog? The thoughts on this blog will be a reaction and counterpoint to millennial lifestyle websites that exist today, specifically in regard to home design and style, which is where my head and pen have been at for the past few years.

Recently I’ve noticed professional publications dumbing down their content for the 20- and 30-some audience. As a millienial who works in the realm of lifestyle publishing, I’m personally insulted by this. Current shelter publications assume its younger readers don’t know chevron from herringbone and modern from contemporary.  Ahem, we do. Those of us who are passionate and curious about design don’t want our content to be diluted. We don’t want blog posts and stories that read like “Lifestyle for Dummies.” We want the real deal: smart stories about inspired design.

I’ve also noticed that shelter publications catering to the millennial crowd aren’t cherry-picking spaces that are worthy of being showcased. Instead I find myself staring at homes that lack in taste and personality, and instead are carbon copies of the same tired, unoriginal trends that exist on every other blog.

With that said, here are a few thoughts on topics I’d like to address on the blog in the near future:

-stop trying to make fetch happen: 5 design trends that need to stop now
-the tao of books: stop styling them and just let them be
-an argument against IKEA hacks

I’m also giving myself room to write about whatever the heck I want to, beause this is my blog and I do what I want. So blog posts also may be about recipes, vacations, cats … who knows! Basically, you can expect to find any lifestyle topic that I already professionally write about (architecture + interiors, arts + culture, food + drink, travel, weddings, etc.) on the blog.

What do you think current lifestyle websites lack that you’d like to see here? Let me know. I’d love to hear.

Happy New Year! xo, marissa 

6 ways to market yourself as a freelance writer

It’s hard to find the time to market yourself when you’re busy writing. The more prolific and successful you are, the less time you have to update your website, push your stories out via social media, and network with colleagues at industry events. But, if you carve out a little time in your routine every day (30 minutes tops), your efforts will go a long way.

As a freelancer who is stuck working from home, here are a few things I’ve made a point to do over the years to help market myself:

1. Put your stories out there. Update your social media with your stories as they are published. With time management in mind, I say “as they are published” so that you don’t sit down one day at your computer and have 20 stories that need to be tweeted out. By constantly adding to all your channels (I’m talking all channels — Twitter, Facebook, Instagram, LinkedIn, etc.) you are increasing your clout and letting people know that you are creatively rich and busy doing your job.

2. School yourself. Over the years I have both attended and taught workshops. It’s good to attend writing classes to help fine-tune your writing, sharpen your editing skills, hear your words read aloud and open yourself up to criticism. If you have the knowledge and experience, teaching writing also is rewarding because mentoring and educating is important for the greater community.

3. Join committees and boards. Make connections with folks in the community by joining committees and boards. Here in Richmond, I’ve made all sorts of great contacts through serving on Faison Center’s junior board and The Visual Arts Center of Richmond’s Craft + Design Committee. The people you meet through other organizations will remember you when they need help with communications, or they might refer you to a friend in need.

4. Keep your portfolio up to date. Back in the day I used to update this WordPress site with every single story I wrote. What a waste of time! Last year a friend turned me on to Contently, an online portfolio that is extremely user-friendly. Just like Pinterest, you copy and paste a web link onto the site and it automatically generates a headline, dek and photo. Rather than wasting time creating a blog post about the stories I write, I now take five minutes each day to upload story links onto my portfolio.

5. Be the conversation. Post relevant content about your industry on LinkedIn. Tweet your reaction to a story on Twitter. Write posts relating to your field and expertise on your blog. As a writer you need to be an active participant in your field, so walk the walk and talk the talk.

6. Do a good job. You could have 10,000 Twitter followers and a killer online portfolio, but honestly, the best marketing is having a good reputation among your colleagues. Recently I’ve gotten some awesome new gigs because editors have passed along my contact to colleagues who were in need of writing and editing help. An editor saying “This writer does a good work” goes a long way. So do a good job. Be nice. And karma will bring you good fortune.

What are your marketing tips? Would love to hear them! Feel free to leave your thoughts in the comments section below. Best, Marissa

Female Freelancer: Writer Sarah Howlett gives the 411 on trade publications

As a remote writer, I connect with all sorts of talented freelancers through the interwebs. Recently Boulder, Colorado journalist Sarah Protzman Howlett and I found one another and connected over our mutual love of writing and Colorado. While Sarah does a variety of editorial work from writing to copy editing, I wanted to focus this week’s Q&A on one of her specialities — writing for trade publications. Trade publications are a different beast than consumer publications, so I figured this would be a nice opportunity for Sarah give us a little background on the trade pub world.

Publications you’ve worked with: WWD, Oprah, Prevention, 5280, 5280 Health, 5280 Home, Colorado Health & Wellness, and a slew of trade magazines you’ve never heard of.

1. Tell us about your journalism background. How did you get your start in the industry?

After I graduated from the Missouri School of Journalism, my first job was on the copy desk at The Daily Sentinel in Grand Junction, Colorado. After 18 months, I took over for the arts and entertainment reporter, where I covered music and theater, and appeared on TV, radio, a web series, and wrote a column about being single in a small town.

After a few years, I got the New York City bug and, once there, caught a lucky break with an assistant job at a men’s fashion trade that folded in 2008. Unbeknownst to me, my boss was aware we were going under and had already put me up for a job on the copy desk at Women’s Wear Daily (WWD). It was an awfully sad time in journalism, seeing so many colleagues and friends laid off who, frankly, were a lot more talented than I. I worked at WWD until moving to Denver in 2010. 

2. How and when did you launch your freelance career?

I freelanced on the side when I lived in Manhattan, often covering home décor and Broadway theater for a free publication called New York Resident. (I think I answered a Craigslist ad to get that gig and was maybe able to pay my utilities with what I earned, but it was sorely needed extra cash!)

In 2010 my then-fiancé, now husband and I felt ready to move on from NYC and move to Denver, near my family. We wanted kids in a few years’ time, so I built up a roster of freelance clients with the idea that I’d be established after a year or so and work part-time once I was a mother. Our twins were born in 2013, and it has been a privilege to have the flexibility that comes with working for myself.

3. It sounds like a bulk of your work and income comes from trade publications. What are trade publications and how did you segue into that world?

It was a total accident. I wrote a piece for a trade magazine in the pool and spa industry to help out a friend who was on its staff at the time. When it ended up losing its associate editor some time later, they called me. I have had that job, working remote, since 2010 and they’ve been very good to me. 

4. What kind of subject matter do you write about for trade publications?

I often write trend reports (for instance, new technologies gym owners might consider to boost membership) or profiles on small-business owners. I love talking to anyone who is passionate about what they do; it gets me really interested right away, regardless of whether I’ve never heard of the thing they’re talking about until I started the story!

5. How is working with trade publications different from working with consumer publications?

Instead of, say, a magazine like Shape, which anyone interested in fitness would read, trades are speciality publications for those who make their living in the business of fitness. Where Shape writes about how to flatten your abs, a fitness trade publication might write a feature on the latest fitness equipment, and whether owners/operators who have upgraded have found it worth the investment.

6. Do you have to pitch trade publications the same way you’d pitch a consumer publication? 

No. Most trade editors assign to experienced writers who are capable of learning on their feet. They don’t expect most of their freelancers to have the highly specific knowledge about their given industries, so they’ll often help you with sources and industry terminology. I’ve certainly pitched to trades once I’m familiar with an industry’s trends and pressing issues. When I’m interested in writing for a new one, I send an email introducing myself. There are some great LOI (letter of introduction) templates on freelancer websites.

7. What kind of advice do you have for writers who want to work with trade publications? Where can they find trade publications to scope out their content?

Advice: Always focus on your hourly pay and not the per-word. Signing a contract for $2/word feels awesome, but when you’re eight months into reporting and on your sixth revision with your third editor, the hourly can end up pretty bad. (Don’t get me wrong: If you sell a pitch to a huge mag when you’re just starting out, definitely do it. A great clip is a great clip.)

Most trades I’ve written for pay anywhere from $.25 to $1/word, and I’m able to pull in about as much in 10 hours a week as I did as a full-time reporter right out of college. Trades’ lead times are much shorter and their staffs smaller, so there are fewer revisions, you get paid faster, and you can access sources easily because they’re eager to talk up the industry they love (or at least from which they earn a living). Googling “trade pubs for the ____ industry” will yield all the results you need. 

8. Other than trade publications, what other kind of writing and work do you do editorially?

I still copy edit a lot. So many newspapers have slashed their copy desks — and you can tell, believe me — but I have copy edited everything from museum newsletters to cookbooks. The skill is highly transferable from my newspaper days and still so valuable. There are innumerable highly intelligent people, experts in their field, who struggle mightily to write a clear, concise sentence that’s correctly punctuated.

9. How do you keep yourself abreast of trends in the ever-evolving media industry? 

I read a ton of news and probably too many think pieces about the industry. I don’t consider myself a blindly optimistic person, but I believe to my toes that collectively, we know we benefit from helpful, honest reporting, and that it’s not going anywhere.

10. What are some of your favorite tools as a journalist? 

I really like Grammar Girl for those obscure rules I can never seen to remember! And I will always love the AP Stylebook.

11. What kind of things do you do creatively to help yourself unwind?

I love to sew and refinish small pieces of furniture, and I’m constantly tweaking our home’s interior. 

Connect with Sarah through her website, Instagram and LinkedIn.

10.1.18 Media Jobs List

I am long overdue in posting a job list, so here you are! Full disclosure: I write for Domino and Dwell regularly, and was a correspondent for XO Group, so endorse all three companies with two big thumbs up. — marissa is looking for an online editor in their San Francisco office with at least 2 years of relevant online writing and editing experience. They also are looking for a part-timer to help support their editorial team, and an associate social media manager. More here. is on the hunt for a part-time associate editor and they are considering remote workers! They also are in need of a city editor to head up their New Orlean’s chapter. is taking on digital editorial interns. This is a legit paid internship where you’ll be writing and doing SEO, not the kind of internship where you’ll be running to get coffees.

On the regular I stalk Whole Foods‘ job board, because WFM is an amazing company with amazing benefits. (I may have recently applied for a copywriter job with the company too.) Anyways, if you work in the communications world, take a gander at their marketing and writing gigs. Great opportunities!

XO Group is in need of a real weddings editor for The Knot and an ecommerce editor to create shopping content for The Knot and The Bump. More here. Just last week it was announced that XO Group and Wedding Wire are merging, so if you are looking for an editorial gig in the wedding industry, be sure to keep checking back.

Female Freelancer: Daliah Singer

Meet this week’s “female freelancer” — Daliah Singer, a Denver, Colorado-based journalist. The summer after Daliah and I graduated from college (she from University of Denver and I from CU-Boulder), we met while interning at 5280 Magazine in Denver. We sat next to each other and spent our summer writing and fact-checking stories, along with helping research large packages for the magazine. Daliah went on to work as an editor for 5280 for nearly 8 years before becoming a full-time freelancer.

I’ve always loved reading Daliah’s stories; she’s kept me in the loop with what has been happening back in my old stomping grounds. And as she has become a full-time freelancer, it’s been so exciting to see her byline on sites I love reading like Tasting Table, Time Out and USA Today.

Publications worked with: 10Best, 5280, Alaska, Denver Business Journal, The Denver Post, GearJunkie, Hemispheres, October, Outside, Smarter Travel, Tasting Table,  Time Out, USA Today

1. What did you do before you launched your freelance career?

I worked full-time at 5280, Denver’s city and regional magazine, for seven-and-a-half years before going freelance in December 2016. (I’m still a contributing editor at the pub.)

2. How did you get started in the freelance world?

I kind of just jumped in and started pitching anywhere and everywhere. I set publication and monetary goals, read a lot of blogs by people who’d transitioned to freelance, and learned through trial and error. My first freelance article was for Outside’s website, but I spent a lot of my first year writing stories for 5280 and smaller pieces here and there for various websites and alumni magazines.

3. What was your “big break”?

I don’t think I’ve had my big break yet—and I’m also not quite sure what a “big break” will look like for me. I have definitely expanded into more national work this year, with stories in Tasting Table and Hemispheres and a couple of others slated to publish in the next month or so.

4. As a self-employed journalist, what is an ongoing challenge for you?

Time-management and motivation. I’ve played around a lot with my schedule, trying to figure out the best way to make sure I’m on top of a wide range of deadlines (front quick-hit web stories to longer magazine profiles to service packages), while also making time to research, pitch, and do all the admin stuff, such as invoicing and taxes. I’ve also discovered that working from home, alone and without the white noise that comes with an office or coffee shop, doesn’t inspire me. I end up staring at my screen a lot — or spending way too much time on social media. I’m trying to get out of the house more, whether it’s to work somewhere else or just go for a walk and take a break from technology. 

5. What is a project you recently worked on that makes you proud?

I’m proud of my recent story in Hemispheres, on a new spirit being made in Patagonia. I came across it AT an event hosted by a friend. I crafted a good pitch, it was assigned, and I spent a lot of time writing it even though it was a short piece. My editor’S BOSS said it WAS one of his favorite drink stories they’ve run in a while. You deal with rejection lot as a freelancer, so to have a story smoothly follow the traditional process was really enjoyable. And it’s cool that there was a magazine with my name in it flying all over the world.

6. How do you keep yourself abreast of trends and news in the ever-evolving media industry?

I’m terrible at this! I’m signed up for newsletters from Folio:, Poynter, Reliable Sources, and a couple of others. I also try to keep up with my friends on social media — I have a Twitter list just for media folks — so I can peek in once in a while and see what they’re talking about. In general, though, I feel like there’s no way to keep up with any news these days. Things are moving too fast. For that reason, I always triple check, via Twitter, LinkedIn, or other means, whether the editor I’m pitching still works for the publication; magazine websites often aren’t up-to-date either! 

7. What are some of your favorite tools as a journalist?

Another area where I’m behind. I’ve read a lot of articles about what apps other journalists can’t live without, but sometimes it seems like the technology just creates more work — one more place to record this or that. I rely mostly on a paper and pen, or type notes on my computer if it’s a phone interview. I hate transcribing, so I try to avoid using my recorder unless it’s a sensitive interview, one with really detailed information (like for a health story), or I know it’s going to run super long. I started using Airtable this year to track all of my projects and pitches, and I like it a lot. I use Wave for invoicing. QuickBooks has probably been the most valuable tool because, as I quickly discovered, trying to figure out self-employed taxes on your own is basically impossible.  

8. How do you keep yourself inspired to brainstorm and pitch new story ideas?

I find that pitching in the morning or setting aside a particular day of the week to pitch helps. It’s a new day where I can start fresh. You have to have thick skin and not take rejections personally; some days I’m better at taking my own advice than others. There are plenty of occasions where I’ve thought to myself that I’m never going to have an original idea again. Going for a walk or just taking a break from work typically helps. Oftentimes, ideas come to me when I’m chatting with a friend or reading an article or hiking in the mountains. There are stories everywhere, and sometimes it helps to stop thinking that you need to find a story and instead just turn your brain off and let them come to you.

9. What do you do in your spare time to unwind from work?

As a journalist, it’s hard to turn your brain off and stop thinking of story ideas (see above), so I try to unwind with things that require my full attention. I enjoy working out, cooking, watching movies, spending time outside (hiking, skiing, etc.), reading novels (aka, nothing like what I write), and hanging out with friends. 

10. What advice do you have for women who want to become a freelance journalist?

Go for it. I’m all about taking risks. But know that it’s a tough path. You need to prepare for a lot of uncertainty and frustration. You picked a tough career and trying to succeed on your own adds another layer of complexity. The freedom to design your own schedule, choose who you write for and what you write about, and create the career you want is a pretty big payoff, though. Just jump in with both eyes open. 

Connect with Daliah through her website and on Instagram, Twitter or LinkedIn.

8.5.18 Media Jobs List

Hi Friends, I’ve been in and out of town this summer and I’m finally getting around to updating the ol’ blog. Here are a few gigs that caught my eye while job hunting this past week.

Here in RVA, Community Idea Stations — our local NPR and PBS affiliate — is looking for a handful of part-time radio and TV hosts. Check out the gigs here.

Livingly Media, the company behind Lonny, is looking for a Senior Editor for their new pregnancy and parenting site Mabel + Moxie. More here.

Newsweek is looking to for a Branded Content Writer for a three-month gig in their New York office. More here.

Apartment Therapy Media is on the hunt for a new Food Director to help oversee its sister sight The Kitchn. More here. (AT also is looking to take on an Associate News & Culture Editor, but don’t apply for that, because I already did. K, thanks.)

If you live in DC and are immersed in the city’s restaurant scene, check out Eater DC‘s editor gig. More here.

MindyBodyGreen is in need of a Senior Wellness Editor and an Associate Wellness Editor.

Calling all college students and recent grads. Check out Afar‘s Editorial Fellowship. The publication requires a 10-month commitment with 28 hours per week. More here.